Koko Flanel

Koko Flanel is a Belgian comedy movie directed by Stijn Coninx starring Urbanus, Bea Van Der Maat, Willeke van Ammelrooy, Herbert Flack and Ann Petersen. The movie was released in 1990 and was untilFebruary 2009 the most successful Flemish movie regarding amount of visitors in Belgian movie theatres. It was then beaten by Loft.

A few days later, Placide is at the market. At same time, a famous fashion company is taking photos to promote their expensive fur coats. After the posters have been published it turns out Placide is visible in the background wearing an awful cheap pink sweater. Without knowing, the company created a hype Placide is recognized everywhere, and more, everyone wants such a pink sweater instead of a fur coat.The fashion company invites Placide to give him a ransom. There he meets Sarah, one of the secretaries, and falls in love. She is however in love with Arlondo, one of the best models, who promised her to divorce from his wife to start a new life with Sarah. ........

Source: Wikipedia